Klaviyo is the gold standard for Shopify email marketing, powering 30-40% of total revenue for top e-commerce brands.
Essential flows include welcome series, abandoned cart, browse abandonment, post-purchase, and win-back sequences.
Advanced segmentation based on purchase history, browsing behavior, and engagement levels drives personalized messaging.
SMS marketing through Klaviyo complements email with 98% open rates and immediate engagement.
A/B testing subject lines, send times, and content drives continuous improvement in campaign performance.