SMS marketing achieves 98% open rates and 45% click-through rates — but only when done right.
Frequency matters: 4-6 SMS messages per month is the sweet spot for most e-commerce brands.
Timing is critical — send during business hours and avoid early mornings, late nights, and weekends.
Value-first messaging: exclusive deals, early access, and time-sensitive offers justify the personal channel.
Easy opt-out compliance isn't just legal — it builds trust and keeps your subscriber list healthy.